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WeChat Launched Mini Shop, a Native Store System & 4 other news
Here are 5 interesting news this week in the Chinese Digital world! Bilibili added direct links to Taobao Bilibili finally enabled authors to add e-commerce links taking users to Taobao. Users can...
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Douyin stepping up in e-commerce game & 2 other news
Douyin is pushing Douyin stores and starts to softly break ties with Taobao Douyin recently started to block a Taobao order management system, Qianniu 千牛, from accessing its Douyin store e-commerce...
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JD, Alibaba and Pinduoduo’s Strong E-commerce performance Post-COVID
The pandemic has caused damages to the world’s economy, but for internet companies, it’s an opportunity for growth and expansion. JD, Alibaba, and Pinduoduo, the 3 largest Chinese e-commerce...
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Tmall advertising – A step by step guide
Tmall has a massive display ads system divided into 16 Tmall advertising formats. Optimizing the spending on Tmall is one key operational tactic to increase revenue in China’s largest marketplace. In...
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How to test product-market fit in China via social media?
Brands considering launching in China have many options to consider: opening offline stores, striking deals with local distributors, or working with a Tmall partner. Testing product-market fit via...
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Little Red Book (Xiaohongshu) Marketing – A Complete Guide
Little Red Book, also known as Xiaohongshu 小红书, is the Chinese equivalent of Instagram. It’s the best platform to read about product reviews, share outfits of the day, learn about fashion tips, and...
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How much $ should a brand spend on social media marketing?
As an agency that provides Tmall and social media services, the most common question that comes up throughout operation are: how much money should we spend on social media vs. Tmall? I interviewed...
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The AI Takeover in China: 9 Incredible Case Studies in E-commerce and Social...
China has been heavily focused on improving inefficiencies, leading to intense competition on even the smallest things. This phenomenon, known as neijuan (内卷) in Chinese, has been further intensified...
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China Jewelry Market Report 2023: Insights, Trends & Key Players – A Focus on...
Get the report Get the report Highlights of China Jewelry Report 2023: In H1 2023, the fashion jewelry market contracted by -22% to 4.7 billion RMB compared to 2020. Post-pandemic, luckily we are...
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Chinese New Year Marketing: Luxury and Cosmetic Brands Are Redefining...
Chinese New Year Marketing Ranking – Luxury Handbags and Shoes Industry Chinese New Year marketing engagements include both brand and organic content. Luxury Sector Chinese New Year Marketing Summary...
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